Also maintains an ideal hair hydration level instead of dry out your hair like sponges do.Comfortable, Tangle-FreeWoven square pattern is easier to grasp and protects your hair from being pulled. Your hair of root will be gently coiled/twisted.Be a fashion-conscious person with your lustrous, thick and coarse hairĮspecially suitable for Afros, curls, coils and dreadlocks.Pop your coils up, embrace the beauty of your natural twist nowįEATURES:Double Ended Twist Up CombCombined with both traditional combing and Afro twisting features, it defines your curls either in 2 cool hairstyles - Trendy whirlpool or neat/straight styles.Twist Up Comb VS Sponge CombOur comb is made of hard plastic frame, which is washable, bacteria-free and more sanitary than twisting sponges. Woven square pattern is easier to grasp and protects your hair from being pulled.
?The Double Ended Twist Up Comb is a ground-breaking tool offering the coolest, tangle-free way to twist afrocentric hair.Define your curls either in 2 cool hairstyles - Trendy whirlpool or neat/straight styles.
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His main competitors are the Curl Sponge and Afro Twist Comb.Īnd, what’s next for Durity? “I want to start an academy for entrepreneurs,” he says, “to teach teenagers how to start a business from the ground up, like I did.GET YOUR IMPLICIT CHARM WITH THIS TRENDY HAIRSTYLE Competition is always lurking, but he feels confident that his utility patent, which has language restricting the creation of any device like a racket that is woven and used to twist urban hair, is airtight. Much like Neeson’s characters, Durity’s head stays swiveled - looking for bad guys and pirates. I just wish I owned more of the company.” Customers love it, and people who know I’m involved stop me to tell me how much they love it. has no ceiling it is the best product on the market. “Noel is a grinder and smart - someone who loved and had confidence in his product,” Cuban says.
And he’s got the famed entrepreneur and investor Cuban in his corner. That struggle formed an entrepreneur audacious enough to, as a San Diego–based real estate broker in 2016, create his Twist It Up Comb after he realized using an actual tennis racket in a circular motion to twist his combed-out ’fro was not only functional, it also took no time.Īnd now? Twist It Up’s lean and mean operation - with just a dedicated social media person, a photographer and an outside CPA - is on track to do $1.2 million in sales this year, steadily rising from 2018 ($410,000) and 2017 ($150,000).
“The way I was raised, you don’t get nervous around people. “Not to sound cocky or whatever, but I was not nervous,” he says of the day he went in to pitch the Sharks. By then he had already done $140,000 in sales. He got rejected a couple of times before making the show.
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So convinced that his product would be a game changer for people with Afrocentric hair - the Black hair care market generates an estimated $2.5 billion a year - Durity had the temerity to audition for the TV show Shark Tank during a live casting call in Las Vegas in December 2017. … It was very hard looking at him fight and struggle.” Again, it relates to him being a premature infant, when Cheryl says “they had to set up IVs in his head. You call your teacher Miss Cathy - not Cathy.”Įven though Durity showed outward confidence, he carried some insecurities that he tried to cover up by growing his hair long to cover his forehead.
Noel would catch the entrepreneurial bug from his dad, who taught him to “respect your elders but always speak your mind.” Cheryl, meanwhile, stressed “discipline.
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